For this brief, it was required to rebrand a music festival and provide a new look and feel, logo, bumpers, snipes etc. This brief was a motion graphic brief with the objective of creating a sense of understanding about what type of music the festival goer will be exposed to, and that the motion graphics create an understanding, pre-empting the vibe at the festival.

Down the Rabbit Hole is a well-known Festival, based in the Netherlands. The name emphasizes the concept surrounding festivals, transporting their visitors to whole a new imaginary world. The Rabbit Hole has been redesigned to be an interesting combination of fantasy and iconic features from the festival and Netherlands to create semi surreal interactive scenes. Down the Rabbit Hole is a metaphor for an entry into the unknown which is the core focus of this brand. It has been reflected in this captivating world that the Down the Rabbit Hole festival projects to their festival goers. To enhance the brand, this concept, being transported to this enchanting world, has been the fundamental theme. Unique elements from the festival and the Netherlands have been combined with fantasy and imagination to create mesmerising interactive scenes. This not only brings the festival to life by making it tangible through existent features, but also emphasises the beauty of these features in and surrounding Down the Rabbit Hole festival.

Down the Rabbit Hole's Old logo (left) and the proposed logo (right)

Screenshots of the different animations/elements

Full case study with 1 x logo build motion graphic, 4 x festival bumpers, 1 x snipe featuring 3 artists per sequence, 1 x promo